Seven Metrics To Measure Mid Year Progress
As we cross the midpoint of the fiscal year, high-performing CEOs and executive teams know that success is measured by the numbers, growth, sales, revenue, and new customers. A mid-year business review is not a routine exercise; it’s a strategic inflection point. It’s where leaders pause to assess performance, recalibrate priorities, and ensure the organization is aligned for a strong finish. It’s also a time to check in and see how the owner is managing the daily operations and balance work and family.
According to McKinsey, companies that regularly revisit goals and performance metrics are 72% more likely to outperform peers in agility and execution. That’s why now is the time to revisit the KPIs that serve as the heartbeat of your business. 1
7 KPIs Every Growth-Minded Leader Should Reassess
- Revenue Growth: Are you tracking ahead of forecast or falling short? Compare year-to-date revenue against projections and prior-year benchmarks. Look for trends—not just totals.
- Gross Profit Margin: This metric reveals operational efficiency. If margins are compressing, investigate cost structures, pricing strategy, or delivery models.
- Customer Acquisition Cost (CAC): Rising CAC may signal inefficiencies in your funnel. Are you spending wisely to attract the right customers—or simply spending more?
- Customer Retention Rate: Retention is often more profitable than acquisition. A dip here could point to service gaps, product-market misalignment, or missed engagement opportunities.
- Operating Cash Flow: Cash flow is the lifeblood of growth. Is your core business generating enough to fund operations and strategic initiatives?
- Employee Productivity / Utilization Rate: This metric is very important to those companies in service-based businesses, this KPI reflects how effectively your team converts time into value. Are you maximizing talent?
- Net Promoter Score (NPS) or Customer Satisfaction: What are your customers saying—and feeling? Their feedback is a leading indicator of future loyalty, referrals, and revenue.
What to Do If You’re Off Track?
If performance is lagging, don’t wait for Q4 to course-correct. Take decisive action now:
- Revisit your sales strategy or explore new channels
- Refine your marketing targeting to reduce CAC
- Improve collections or renegotiate terms to boost cash flow
Celebrate Wins, Build Momentum
Mid-year is also a moment to recognize progress. Whether it’s a spike in retention, a breakthrough in productivity, or a new market entry—celebrating success builds morale and fuels momentum.
KPIs aren’t just numbers on a dashboard. They’re reflections of your strategy, execution, and adaptability. They tell the story of your business—and help you write the next chapter with clarity and confidence.
This is the best time to reflect and reposition your company.
Mid-year is a powerful checkpoint. It’s not about perfection—it’s about progress. Whether you’re ahead of plan or facing headwinds, the most important thing is to stay engaged with your numbers and your mission. At Norris CFO, we help business owners turn financial data into strategic decisions. If you need a partner to guide your next move, we’re here to help you finish the year strong. Email Carl@NorrisCFO.com for questions.